A literal interpretation of a brand name for a company whose ethos is to offer their clients a service different from the norm.

Cutting through at every opportunity, the bespoke stencil logotype is laser cut into their branded letterheads, business cards and notebooks. Where possible, the logotype is used full width, forming a grid for the typography to align.

Designed to appeal to clients within the architecture, design and luxury hospitality sectors, neutral, tactile craft and pulp paper stocks were used to create assets that sat naturally in their surroundings.