Drawing upon references from the past to create branding for the present. An analogue solution in a digital world.
Influenced by their history, starting as systems analysts in the earliest days of computing, the logotype is influenced by the keypunch alphabets, which were computer programs punched through cards and then fed into the machinery.
The dot matrix logotype has the keypunch equivalent die cut within each letter. The legible type is blind embossed on the branded stationery and report book.
